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Hoffmans Feed – The New Kid in Town


There was a time during my consulting career, that I had decided to keep “feed” at an arms length.  Having been on the front line since graduation, and struggling to find satisfaction in trying to prove one brand over another, I changed my focus to an area where I felt I was truly free to help clients.  Feed was in my periphery, but I was happy to remove it as a sole priority.

For owners, it is overwhelming at times to consider all of the feeding options available across the province.  However, when one break them down, the feeds that are available are actually pretty similar.  Using the same handful of ingredients (soy, corn, midds, hulls, alfalfa), in different proportions, and with different vitamin mineral premixes, the feed companies have carved out “lines” based on nutritional needs for different ages and activity levels.

oat-hulls wheat-middswww

From company to company it’s much the same.  I’m sure many are not strangers to the comparison charts that come out, comparing each company’s senior, development, performance etc. products.  All slightly varying, but ingredient wise, much the same.  Have you ever heard a company consultant compare a feed in their line to a feed that you are already feeding  – but with one more bell or whistle – as a selling point?  I”m sure most have.

Making it even harder to choose, each line has strategic testimonials and endorsements to tantalize the taste buds, as a means of being “different”.

So when a colleague came to me in August, asking if I would stock the Hoffmans line, my first reaction wasn’t overly enthousiastic.  After a chat, I decided to stock a few bags of the ones she was sure would move, with no expectations.

At first, I didn’t pay it much attention.  Then I started to hear bits and pieces about the line.   How it was different, why it was different – and then I realized it really was different.  Much different.  I was getting calls from owners who had to have the feed, who had seen it work and who loved the ingredient list (which is available at www.hoffmanshorseproducts).

So why is it different?

As you look through the feed line, you’ll notice that you really can’t compare it to any feeds currently on the Ontario market.  With innovative ingredients not easily available to Ontario manufacturers, horses systems are responding differently to the nutritional density, digestibility and composition.  Rice bran, malt sprouts, canola, peas, and steel cut flax to name a few.

Many of the formulations are grain free, with added amino acids, yeast, micro AND macro nutrients not typically found in feeds on the market.  Because of the ingredient spectrum, Hoffmans has built a line that has lower NSC and higher digestibility than many of the typical Ontario ingredients allow for in other lines.

Keeping it simple, they have 11 feeds within the line.  Developer for young horses, Maintenance for easy keepers, Elite and Texturized for performance, Senior for the elderly, an IR option, a weight builder for those in high levels of exercise, some treats and Hay Saver chunks, and the infamous Hoffmans mineral.


The trademark Hoffmans mineral, familiar to owners, trainers, breeders and competitors across Canada is one of utmost quality at a great price.  The quality of work that has gone into creating a line of feed to add to the Hoffmans brand is no different.

I am proud to have the opportunity to add the Hoffmans line to my inventory, and I am thoroughly enjoying working with the Hoffmans team to service Southwestern Ontario.

If you have any questions, or- inquiries about distribution areas, please do not hesitate to contact The Figure Seven |  1-855-699-0303  |  |



It’s Anniversary Time for The Figure Seven

The start of the new school year isn’t the only thing worth celebrating in September.  Although it’s right up in the top five for me (we have a few September Birthdays too).

The start of September 2014 marks The Figure Seven jumping head first into our third year of business – my how time flies.

While we look to the future with excitement, I take a moment to reflect on year number two.  There are the accomplishments and fun we’ve  had, the new people we’ve met and the four legged friends we feed.

Last fall, at the start of our second year, we made it a goal to increase our product lines and ranges of service.  We now carry 90% of one of our favourite lines, KER.  Kentucky Equine Research is a research based line of cutting edge supplements that simply can’t be beat.  Although a few products from the line have previously been available and well used in Canada, we have broadened the product line, and our clients couldn’t be happier.

February 2014 marked a significant growth in our customer base as we got the word out about our convenience, great products and great prices just in time for spring training.  We expanded our client base straight across Canada from BC, Alberta and Manitoba to several customers across Quebec and Nova Scotia.

In March, while we thought we were lucky to cheer on and support one Canadian potential Olympic dressage contender,

David and Chevris Capital at WEG Photo by Sue Stickle
David and Chevris Capital at WEG
Photo by Sue Stickle

Maya Markowski, we had another approach us wishing to join The Figure Seven team.

In May, upon his return from Florida to Campbelville based DMD, we welcomed David Marcus, his partner Nicholas Fyffe, and their clients to our growing list of satisfied customers.

Since, we have enjoyed watching the team of David and Chevris Capital, who competed in the London 2012 games, take the  international dressage world by storm in Europe this summer.  First competing in the CDIO5 in Achen, then a personal best of 72.30% at the CDI3 in Verden, David finished off with a World Championship debut as a member of the Canadian Dressage team at the World Equestrian Games in Normandy France the end of August.  We couldn’t be prouder to be apart of this team, and will be cheering them on as they strive for success in the future.

In the Quarter Horse field, we watched many of our amazing clients take home too many top prizes to list!  Shelley Scriver

Photo by Jodi Mallette
Photo by Jodi Mallette

and Xena qualified for the Select Worlds in 2015, Hana Buijs and Tucker were Youth Circuit Champs at Summerama, Arlene Hayes was a Circuit Winner in Novice Amateur Trail in the Ohio Buckeye Circuit, MacKenzie Harvie and Bubba took home an

All Around High Point Novice Amateur at the Area three and many more.  Sorry for those I have missed.  A very special thank you to Jodi Mallette and JM Quarter Horses for making sure The Figure Seven is a part of the OQHA circuit at every turn.   We love our QH’s!!

Also in the summer of 2014, we watched our good friends in the racing industry bring RUS to life as they found new hope in a twist to the sport.  Racing Under Saddle accomplished a huge goal when the starting gate went on their first wagering event at Clinton

Photo By Korina McLean
Photo By Korina McLean

Raceway.  They enjoyed more of the same through out the summer at several race tracks across Ontario.  Their events brought thundering crowds and mountains of support for RUS.  Congratulations to all involved.  Your hard work and dedication paid off.  To be a part of the excitement, visit RUS.

So, in closing we thank everyone who has helped push us to new heights in 2014, and we can’t wait to see what year number three brings.  Have a great September!!

The Results are In – Top Selling Supplements of 2013


I consistently tell my clients that the best part about my job is that we get to represent the very best supplements and recommend from a vast number of options without loyalty to a certain brand.

Being able to carry the supplements our customers love makes our job that much easier.  If anyone is interested, the proof is in the sales “pudding”.  Here were our top 10 Sellers in 2013.

Click on to view a chart of our top 10 sellers:

Top Convenience Pack combinations were

1. Recovery EQ Extra Strength + Omega Alpha Equicel Lyte

2. Equishure + Certaflex

3.  Vitamin E/Se + Apple Eh + Certaflex

When it comes to most commonly used categories, the Joint supplements won, followed by Digestive Aids, and Electrolytes.

Post a comment on your favourite combination of supplements, and get a $10 discount on your first Convenience Pack order.