All posts by jenarm

Hoffmans Feed – The New Kid in Town


There was a time during my consulting career, that I had decided to keep “feed” at an arms length.  Having been on the front line since graduation, and struggling to find satisfaction in trying to prove one brand over another, I changed my focus to an area where I felt I was truly free to help clients.  Feed was in my periphery, but I was happy to remove it as a sole priority.

For owners, it is overwhelming at times to consider all of the feeding options available across the province.  However, when one break them down, the feeds that are available are actually pretty similar.  Using the same handful of ingredients (soy, corn, midds, hulls, alfalfa), in different proportions, and with different vitamin mineral premixes, the feed companies have carved out “lines” based on nutritional needs for different ages and activity levels.

oat-hulls wheat-middswww

From company to company it’s much the same.  I’m sure many are not strangers to the comparison charts that come out, comparing each company’s senior, development, performance etc. products.  All slightly varying, but ingredient wise, much the same.  Have you ever heard a company consultant compare a feed in their line to a feed that you are already feeding  – but with one more bell or whistle – as a selling point?  I”m sure most have.

Making it even harder to choose, each line has strategic testimonials and endorsements to tantalize the taste buds, as a means of being “different”.

So when a colleague came to me in August, asking if I would stock the Hoffmans line, my first reaction wasn’t overly enthousiastic.  After a chat, I decided to stock a few bags of the ones she was sure would move, with no expectations.

At first, I didn’t pay it much attention.  Then I started to hear bits and pieces about the line.   How it was different, why it was different – and then I realized it really was different.  Much different.  I was getting calls from owners who had to have the feed, who had seen it work and who loved the ingredient list (which is available at www.hoffmanshorseproducts).

So why is it different?

As you look through the feed line, you’ll notice that you really can’t compare it to any feeds currently on the Ontario market.  With innovative ingredients not easily available to Ontario manufacturers, horses systems are responding differently to the nutritional density, digestibility and composition.  Rice bran, malt sprouts, canola, peas, and steel cut flax to name a few.

Many of the formulations are grain free, with added amino acids, yeast, micro AND macro nutrients not typically found in feeds on the market.  Because of the ingredient spectrum, Hoffmans has built a line that has lower NSC and higher digestibility than many of the typical Ontario ingredients allow for in other lines.

Keeping it simple, they have 11 feeds within the line.  Developer for young horses, Maintenance for easy keepers, Elite and Texturized for performance, Senior for the elderly, an IR option, a weight builder for those in high levels of exercise, some treats and Hay Saver chunks, and the infamous Hoffmans mineral.


The trademark Hoffmans mineral, familiar to owners, trainers, breeders and competitors across Canada is one of utmost quality at a great price.  The quality of work that has gone into creating a line of feed to add to the Hoffmans brand is no different.

I am proud to have the opportunity to add the Hoffmans line to my inventory, and I am thoroughly enjoying working with the Hoffmans team to service Southwestern Ontario.

If you have any questions, or- inquiries about distribution areas, please do not hesitate to contact The Figure Seven |  1-855-699-0303  |  |



It’s Anniversary Time for The Figure Seven

The start of the new school year isn’t the only thing worth celebrating in September.  Although it’s right up in the top five for me (we have a few September Birthdays too).

The start of September 2014 marks The Figure Seven jumping head first into our third year of business – my how time flies.

While we look to the future with excitement, I take a moment to reflect on year number two.  There are the accomplishments and fun we’ve  had, the new people we’ve met and the four legged friends we feed.

Last fall, at the start of our second year, we made it a goal to increase our product lines and ranges of service.  We now carry 90% of one of our favourite lines, KER.  Kentucky Equine Research is a research based line of cutting edge supplements that simply can’t be beat.  Although a few products from the line have previously been available and well used in Canada, we have broadened the product line, and our clients couldn’t be happier.

February 2014 marked a significant growth in our customer base as we got the word out about our convenience, great products and great prices just in time for spring training.  We expanded our client base straight across Canada from BC, Alberta and Manitoba to several customers across Quebec and Nova Scotia.

In March, while we thought we were lucky to cheer on and support one Canadian potential Olympic dressage contender,

David and Chevris Capital at WEG Photo by Sue Stickle
David and Chevris Capital at WEG
Photo by Sue Stickle

Maya Markowski, we had another approach us wishing to join The Figure Seven team.

In May, upon his return from Florida to Campbelville based DMD, we welcomed David Marcus, his partner Nicholas Fyffe, and their clients to our growing list of satisfied customers.

Since, we have enjoyed watching the team of David and Chevris Capital, who competed in the London 2012 games, take the  international dressage world by storm in Europe this summer.  First competing in the CDIO5 in Achen, then a personal best of 72.30% at the CDI3 in Verden, David finished off with a World Championship debut as a member of the Canadian Dressage team at the World Equestrian Games in Normandy France the end of August.  We couldn’t be prouder to be apart of this team, and will be cheering them on as they strive for success in the future.

In the Quarter Horse field, we watched many of our amazing clients take home too many top prizes to list!  Shelley Scriver

Photo by Jodi Mallette
Photo by Jodi Mallette

and Xena qualified for the Select Worlds in 2015, Hana Buijs and Tucker were Youth Circuit Champs at Summerama, Arlene Hayes was a Circuit Winner in Novice Amateur Trail in the Ohio Buckeye Circuit, MacKenzie Harvie and Bubba took home an

All Around High Point Novice Amateur at the Area three and many more.  Sorry for those I have missed.  A very special thank you to Jodi Mallette and JM Quarter Horses for making sure The Figure Seven is a part of the OQHA circuit at every turn.   We love our QH’s!!

Also in the summer of 2014, we watched our good friends in the racing industry bring RUS to life as they found new hope in a twist to the sport.  Racing Under Saddle accomplished a huge goal when the starting gate went on their first wagering event at Clinton

Photo By Korina McLean
Photo By Korina McLean

Raceway.  They enjoyed more of the same through out the summer at several race tracks across Ontario.  Their events brought thundering crowds and mountains of support for RUS.  Congratulations to all involved.  Your hard work and dedication paid off.  To be a part of the excitement, visit RUS.

So, in closing we thank everyone who has helped push us to new heights in 2014, and we can’t wait to see what year number three brings.  Have a great September!!

You Love Omega Alpha? So do we! Super Sale time!

We are featuring the Omega Alpha products from now until the end of May.  With an amazing selection to suit all needs and cure all that ails, there is something for everyone.

Plus, add the item Ship10 to your cart for Ten Dollar ($10)flat shipping on any orders of $100 or more. (choose “pick up” at the check out to avoid Canada Post charges)

equine_antiflam_4l equine_gastrafx_4lequine_biotic8_1kgequine_chill_4lequine_equisellyte_1kg

Antiflam –  Reduces pain resulting from inflammation.

Regular $152.95/4L Jug  SALE PRICE $146.96

Chill – Calm down horses that stress, or are hot under saddle for an easier ride.

For a free consultation on what supplements are right for you, contact us at or 519-831-0989

Regular $126.95/4L Jug  SALE PRICE $122.95

Gastra FX – Help maintain a healthy digestive tract and control digestive changes in pH.

Regular $126.95/4L Jug  SALE PRICE $122.95

Biotic 8 – fill the digestive system with the building blocks required to maintain a healthy digestive flora

Regular $85.95/1kg Jug SALE PRICE $72.95

Equicel Lyte  – the best Electrolyte and BCAA replacement product on the market!  Decrease recovery time and increase productivity.

Regular $3.45/day  SALE PRICE $2.20/day


Digestive Support II – Yeast and the Farting Horse

horse fart

When you look at the ingredient list of many feeds and digestive supplements, you will see some sort of yeast inclusion.  Why is this?  How beneficial is it, and when do you need it?

The digestive tract is full of components and organisms that help the horse break down, digest, and uptake nutrients.  Yeast is a microscopic fungus that grows on plant sugars and certain cultures can enhance the activity of good (beneficial) hind-gut activity in your horse.  Not to be mistaken for curing hind gut issues, just enhancing proper activity.

Yeasts are high in B-Complex vitamins, and food yeasts are 40-55% protein and contain all the essential amino acids for complete protein utilization. Brewer’s yeast and distiller’s grains can be incorporated into equine diets as a means of increasing protein values.

Yeast improves utilization of feed and inhibition of pathogenic organisms. The yeast saccharomyces has similar benefits to probiotic bacteria and has been shown to reduce lactate and acidity in grain-fed horses.

Research indicates horses who consume large amounts of grain can enjoy improved fiber digestion when also fed yeast probiotics.

Another yeast, aspergillus oryza (also well known as the source for many extremely beneficial digestive enzymes), is often given as a prebiotic and a probiotic. It actually produces lactic acid (the exact opposite of saccharomyces), and provides a source of food for many beneficial bacteria.

So, where does the farting come in?

When fungi die off, flatulence increases.  Many of us pay close attention to changes in flatulence as it can indicate a gas build up and need for concern in certain situations such as colic.  When we see scenarios where the fungi may have been compromised, we need to prioritize replacing the fungi and building up a new level of support.

What causes the fungi to die off?  There are many things that can disrupt the natural flora in the digestive tract.  Things like stress, shipping, feed changes, high sugar feeds, hormone imbalances, antibiotic treatments, and worming to name a few.

So how important is it to purchase a digestive supplement with a yeast component in it?  If you have a horse that stresses, had changes in bowel movement frequency/consistency, travels a lot, or has had incidences of colic, it can be extremely beneficial.

Be careful.  There are many feeds out there that use added yeast as a selling feature, but very rarely do you see any of them list actual levels of inclusion for the yeast.  Paying extra for this potential gimmick leaves many disappointed with the advertised results.  Using a supplement with a listed level of yeast additive is always the best way to ensure your horse has the help it may need to keep a happy digestive tract.

If you have questions on finding the right digestive supplement for your horse, contact us at


Digestive Support – what do all of those ingredients mean??


As with many supplements, it is so hard to compare one to the other based on a difference in amount and list of ingredients.

Supplement A has Ingredients XYZ.  Supplement B has ingredients YXA.  Supplement C has ingredients ZAB

So how do you determine which ingredients are the ones you want, and what levels are worthwhile for inclusion?

Too many times I’ve heard industry reps bragging about their level of ingredient A vs. the competitors level of ingredient A.  Depending on the ingredient, a difference of 100mg isn’t going to make or break one supplement over the other, and doesn’t justify a significant price gap.

So, over the course of the next few blogs, I would like to look at a few important digestive supplement ingredients and how they function in order to determine their value in a supplement.

Lets assume we are looking at a horse that may not have ulcers, but has possibly had them in the past and may be prone to relapse or have sub-clinical incidences.  This is a fairly common scenario.

Beta Glucans         beta

According to Wikipedia: β-glucans are a diverse group of molecules that can vary with respect to molecular mass, solubility, viscosity, and three-dimensional configuration.

Oats are a rich source of the water-soluble fibre (1,3/1,4) β-glucan, and its effects on health have been extensively studied the last 30 years. Glucans can be highly concentrated in different types of oat brans.

The differences between β-glucan linkages and chemical structure are significant in regards to solubility, mode of action, and overall biological activity.  So, not all beta glucans are alike (just to confuse matters more).

In some cases, Beta-1,3-D-glucan is taken and purified from common baker’s yeast (Saccharomyces cerevisiae).  However, Frank Jordan, a Beta Glucan Expert states:

In its most effective form, Beta glucan is extracted from the yeast cell wall (Saccharomyces cerevisiae) of Baker’s yeast as Beta 1,3/1,6 glucan, as a purified isolate with harmful yeast proteins removed and a process that prevents reaggregation, or clumping after exposure to water in the digestive sequence.”

This is especially important as I have also heard sales reps imply that their beta glucan components come from the yeast in the supplement. Unless it is extracted, the beta glucan in the yeast component is non admissible.

How do beta glucans work?  James J Gromley of Smooth Run Equine paints an interesting and precise picture on Beta Glucan activity.

“The immune “connection” comes into play when we realize that there is a specific receptor site on a very important immune cell called a macrophage.  When Beta-1, 3-D-glucan attaches to the receptor site on the macrophage this immune cell is then “activated” allowing it to go about its business of attacking and destroying invading organisms.”

 “Macrophages participate in reducing inflammation and in the healing of tissues following injury.  The role of macrophages in inflammation is complex, involving the release of molecules that regulate activity of connective tissue cells.  In addition, macrophages secrete angiogenesis factors, that is, factors that bring on the development and growth of new blood vessels.  The same molecules promote growth of endothelial tissue and smooth muscle tissue.  Reducing the number of macrophages in tissues results in poor wound healing.”

So one can see how this ingredient would be an important inclusion in a digestive support supplement for horses prone to ulcers.  Now, what levels are significant?

Any level over 300mg has been shown to be beneficial in the diet.

Next, we will look at the importance of L-Glutamine, and L-Threonine in digestive support and healing.

For more information or a free consultation or a list of available supplements containing Beta Glucans, contact

The Figure Seven or


New Product Update – New Inventory

It has been awhile since we have added anything new and exciting to our extensive inventory.  However, with trade shows popping up everywhere, there is a sudden influx in interest in many great new products.

So, working away, we carry two new supplements -introduced below.  We have several more to follow over the next few weeks, so stay tuned!

EPO-Equine_200pixles             EPO-Equine

The Only natural blood builder designed for safe daily use as a performance horse dietary supplement.

  • Naturally stimulates red blood cell production.
  • Optimizes oxygen levels & muscle performance
  • Supercharges speed, endurance & recovery

The hormone erythropoietin (EPO) is made by the kidneys to stimulate production of new red blood cells from bone marrow. EPO is a natural “blood builder.”

With EPO doping, trainers boost EPO levels to get improved performance. But they use a synthetic EPO (recombinant human EPO), even though the side effects can kill the horse. That’s why it’s illegal.

The great news is – there’s another option.

EPO – Equine™: a safe, highly effective natural, dietary horse performance supplement accepted by the racehorse community.

When we were formulating EPO Equine™, we made sure to include only proven nutrients for increasing EPO and red blood cells. When this happens your horse will experience dramatic gains in endurance and performance.

Click the links for more information on this product, or to order.


muscletone_big    Finish Line – Muscle Tone

Looking to tone it up for the show season?  Give this a try.  If your horse is in work, the 90 day difference will be amazing!

Muscle ToneTM, contains MYO-PROTM and a broad spectrum of ingredients to promote healthy muscle development and function in performance horses. Active Ingredients include Rice Bran Oil, Wheat Germ Oil, MYO-PROTM, Creatine Monohydrate, Methionine and Brewers Yeast.

While most muscle products on the market are expensive and show little improvement, this product is tested and proven to work!

Use these links for more information, or to order.


Show your Support for the New Standardbred Sport – Racing Under Saddle

Support RUS with The Figure Seven – 50% of all orders placed will go directly to RUS.


A feisty team of motivated women are taking the standardbred racing scene by storm.  Doing so much more than looking good on back of a standardbred, this new line of jockeys aren’t sitting back and waiting for things to happen, they are making them happen.  In an industry that looked bleak after having their financial carpet pulled out from under them, RUS offers a shimmer of excitement – something new and fantastically entertaining.

Without full funding from the industry commissions, they have the added challenge of funding their passion and bring it to a level and class of it’s own.

This is why we have chosen to show our support by donating 50% of all sales between now and midnight March 30th to the cause.  Operating funds are key!

Log on to and place your orders now.

Show your support and help bring back the entertainment behind racing.

To learn more about RUS and how you can become involved or help the cause, visit