Hoffmans Feed – The New Kid in Town

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There was a time during my consulting career, that I had decided to keep “feed” at an arms length.  Having been on the front line since graduation, and struggling to find satisfaction in trying to prove one brand over another, I changed my focus to an area where I felt I was truly free to help clients.  Feed was in my periphery, but I was happy to remove it as a sole priority.

For owners, it is overwhelming at times to consider all of the feeding options available across the province.  However, when one break them down, the feeds that are available are actually pretty similar.  Using the same handful of ingredients (soy, corn, midds, hulls, alfalfa), in different proportions, and with different vitamin mineral premixes, the feed companies have carved out “lines” based on nutritional needs for different ages and activity levels.

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From company to company it’s much the same.  I’m sure many are not strangers to the comparison charts that come out, comparing each company’s senior, development, performance etc. products.  All slightly varying, but ingredient wise, much the same.  Have you ever heard a company consultant compare a feed in their line to a feed that you are already feeding  – but with one more bell or whistle – as a selling point?  I”m sure most have.

Making it even harder to choose, each line has strategic testimonials and endorsements to tantalize the taste buds, as a means of being “different”.

So when a colleague came to me in August, asking if I would stock the Hoffmans line, my first reaction wasn’t overly enthousiastic.  After a chat, I decided to stock a few bags of the ones she was sure would move, with no expectations.

At first, I didn’t pay it much attention.  Then I started to hear bits and pieces about the line.   How it was different, why it was different – and then I realized it really was different.  Much different.  I was getting calls from owners who had to have the feed, who had seen it work and who loved the ingredient list (which is available at www.hoffmanshorseproducts).

So why is it different?

As you look through the feed line, you’ll notice that you really can’t compare it to any feeds currently on the Ontario market.  With innovative ingredients not easily available to Ontario manufacturers, horses systems are responding differently to the nutritional density, digestibility and composition.  Rice bran, malt sprouts, canola, peas, and steel cut flax to name a few.

Many of the formulations are grain free, with added amino acids, yeast, micro AND macro nutrients not typically found in feeds on the market.  Because of the ingredient spectrum, Hoffmans has built a line that has lower NSC and higher digestibility than many of the typical Ontario ingredients allow for in other lines.

Keeping it simple, they have 11 feeds within the line.  Developer for young horses, Maintenance for easy keepers, Elite and Texturized for performance, Senior for the elderly, an IR option, a weight builder for those in high levels of exercise, some treats and Hay Saver chunks, and the infamous Hoffmans mineral.

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The trademark Hoffmans mineral, familiar to owners, trainers, breeders and competitors across Canada is one of utmost quality at a great price.  The quality of work that has gone into creating a line of feed to add to the Hoffmans brand is no different.

I am proud to have the opportunity to add the Hoffmans line to my inventory, and I am thoroughly enjoying working with the Hoffmans team to service Southwestern Ontario.

If you have any questions, or- inquiries about distribution areas, please do not hesitate to contact The Figure Seven |  1-855-699-0303  |   jen@thefigureseven.ca  |  www.thefigurseven.ca