Hoffmans Feed – The New Kid in Town

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There was a time during my consulting career, that I had decided to keep “feed” at an arms length.  Having been on the front line since graduation, and struggling to find satisfaction in trying to prove one brand over another, I changed my focus to an area where I felt I was truly free to help clients.  Feed was in my periphery, but I was happy to remove it as a sole priority.

For owners, it is overwhelming at times to consider all of the feeding options available across the province.  However, when one break them down, the feeds that are available are actually pretty similar.  Using the same handful of ingredients (soy, corn, midds, hulls, alfalfa), in different proportions, and with different vitamin mineral premixes, the feed companies have carved out “lines” based on nutritional needs for different ages and activity levels.

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From company to company it’s much the same.  I’m sure many are not strangers to the comparison charts that come out, comparing each company’s senior, development, performance etc. products.  All slightly varying, but ingredient wise, much the same.  Have you ever heard a company consultant compare a feed in their line to a feed that you are already feeding  – but with one more bell or whistle – as a selling point?  I”m sure most have.

Making it even harder to choose, each line has strategic testimonials and endorsements to tantalize the taste buds, as a means of being “different”.

So when a colleague came to me in August, asking if I would stock the Hoffmans line, my first reaction wasn’t overly enthousiastic.  After a chat, I decided to stock a few bags of the ones she was sure would move, with no expectations.

At first, I didn’t pay it much attention.  Then I started to hear bits and pieces about the line.   How it was different, why it was different – and then I realized it really was different.  Much different.  I was getting calls from owners who had to have the feed, who had seen it work and who loved the ingredient list (which is available at www.hoffmanshorseproducts).

So why is it different?

As you look through the feed line, you’ll notice that you really can’t compare it to any feeds currently on the Ontario market.  With innovative ingredients not easily available to Ontario manufacturers, horses systems are responding differently to the nutritional density, digestibility and composition.  Rice bran, malt sprouts, canola, peas, and steel cut flax to name a few.

Many of the formulations are grain free, with added amino acids, yeast, micro AND macro nutrients not typically found in feeds on the market.  Because of the ingredient spectrum, Hoffmans has built a line that has lower NSC and higher digestibility than many of the typical Ontario ingredients allow for in other lines.

Keeping it simple, they have 11 feeds within the line.  Developer for young horses, Maintenance for easy keepers, Elite and Texturized for performance, Senior for the elderly, an IR option, a weight builder for those in high levels of exercise, some treats and Hay Saver chunks, and the infamous Hoffmans mineral.

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The trademark Hoffmans mineral, familiar to owners, trainers, breeders and competitors across Canada is one of utmost quality at a great price.  The quality of work that has gone into creating a line of feed to add to the Hoffmans brand is no different.

I am proud to have the opportunity to add the Hoffmans line to my inventory, and I am thoroughly enjoying working with the Hoffmans team to service Southwestern Ontario.

If you have any questions, or- inquiries about distribution areas, please do not hesitate to contact The Figure Seven |  1-855-699-0303  |   jen@thefigureseven.ca  |  www.thefigurseven.ca

 

 

You Love Omega Alpha? So do we! Super Sale time!

We are featuring the Omega Alpha products from now until the end of May.  With an amazing selection to suit all needs and cure all that ails, there is something for everyone.

Plus, add the item Ship10 to your cart for Ten Dollar ($10)flat shipping on any orders of $100 or more. (choose “pick up” at the check out to avoid Canada Post charges)

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Antiflam –  Reduces pain resulting from inflammation.

Regular $152.95/4L Jug  SALE PRICE $146.96

Chill – Calm down horses that stress, or are hot under saddle for an easier ride.

For a free consultation on what supplements are right for you, contact us at jen@thefigureseven.ca or 519-831-0989

Regular $126.95/4L Jug  SALE PRICE $122.95

Gastra FX – Help maintain a healthy digestive tract and control digestive changes in pH.

Regular $126.95/4L Jug  SALE PRICE $122.95

Biotic 8 – fill the digestive system with the building blocks required to maintain a healthy digestive flora

Regular $85.95/1kg Jug SALE PRICE $72.95

Equicel Lyte  – the best Electrolyte and BCAA replacement product on the market!  Decrease recovery time and increase productivity.

Regular $3.45/day  SALE PRICE $2.20/day

 

New Product Update – New Inventory

It has been awhile since we have added anything new and exciting to our extensive inventory.  However, with trade shows popping up everywhere, there is a sudden influx in interest in many great new products.

So, working away, we carry two new supplements -introduced below.  We have several more to follow over the next few weeks, so stay tuned!

EPO-Equine_200pixles             EPO-Equine

The Only natural blood builder designed for safe daily use as a performance horse dietary supplement.

  • Naturally stimulates red blood cell production.
  • Optimizes oxygen levels & muscle performance
  • Supercharges speed, endurance & recovery

The hormone erythropoietin (EPO) is made by the kidneys to stimulate production of new red blood cells from bone marrow. EPO is a natural “blood builder.”

With EPO doping, trainers boost EPO levels to get improved performance. But they use a synthetic EPO (recombinant human EPO), even though the side effects can kill the horse. That’s why it’s illegal.

The great news is – there’s another option.

EPO – Equine™: a safe, highly effective natural, dietary horse performance supplement accepted by the racehorse community.

When we were formulating EPO Equine™, we made sure to include only proven nutrients for increasing EPO and red blood cells. When this happens your horse will experience dramatic gains in endurance and performance.

Click the links for more information on this product, or to order.

 

muscletone_big    Finish Line – Muscle Tone

Looking to tone it up for the show season?  Give this a try.  If your horse is in work, the 90 day difference will be amazing!

Muscle ToneTM, contains MYO-PROTM and a broad spectrum of ingredients to promote healthy muscle development and function in performance horses. Active Ingredients include Rice Bran Oil, Wheat Germ Oil, MYO-PROTM, Creatine Monohydrate, Methionine and Brewers Yeast.

While most muscle products on the market are expensive and show little improvement, this product is tested and proven to work!

Use these links for more information, or to order.

 

Show your Support for the New Standardbred Sport – Racing Under Saddle

Support RUS with The Figure Seven – 50% of all orders placed will go directly to RUS.

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A feisty team of motivated women are taking the standardbred racing scene by storm.  Doing so much more than looking good on back of a standardbred, this new line of jockeys aren’t sitting back and waiting for things to happen, they are making them happen.  In an industry that looked bleak after having their financial carpet pulled out from under them, RUS offers a shimmer of excitement – something new and fantastically entertaining.

Without full funding from the industry commissions, they have the added challenge of funding their passion and bring it to a level and class of it’s own.

This is why we have chosen to show our support by donating 50% of all sales between now and midnight March 30th to the cause.  Operating funds are key!

Log on to www.thefigureseven.ca and place your orders now.

Show your support and help bring back the entertainment behind racing.

To learn more about RUS and how you can become involved or help the cause, visit www.rusontario.com

 

 

Spring Training – Looking back to move forward

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Although the forecast is still pretty chilly for the next couple weeks, many of us are getting the itch.  A little bit of sunshine does that to a person.  Spring is somewhere in the air!  It’s faint but we are sure it’s there.  Time to ramp up and get into high gear preparing for the upcoming show season.

If you are needing a check list, consider the following when hitting the work ring a little harder in the next few weeks.

Feed

This winter was a long and cold one.  Many horses lost more condition than usual simply because they needed more energy than usual just to keep warm.  Take a good look at your horses condition and weight allowing you to evaluate their necessity to put on a few pounds or not.  Making a slight feed increase to increase calories can be proactive in your horse dropping weight more rapidly with increased work.  If you aren’t sure whether you are doing a proper evaluation,  We do free consults, and are experienced in feeds.  There is a contact form at the bottom of this post.

Condition

Take a minute to consider the condition your horse is in yyyycompared to coming out of the show season last year.  Were you happy with their condition last year?  How far off are they this year and how long will it take to get that condition back?  Looking back to look ahead will help you identify where you might need any changes in your program this year.  Whether it be stamina, muscle, coat or hoof condition, The Figure Seven has what you need to keep your horse in tip top shape this year.

Muscle Builders

These typically take 2 to 3 months to show much for muscleresults, so if you are looking for something to tone your horse out, now is the time to start.  There are so many “Body Building” supplements on the market and with such a long time to see results, it’s one of the hardest supplements to choose.  New to the Canadian Market is Muscle Tone from the already popular “Finish Line” collection of supplements.  Used by many top of the line, south of the border trainers, we are extremely happy to add it to our inventory.

Coat Conditioners

While the UV index isn’t all that high quite yet, if your horse spends time uncovered outside, it’s not too early to start thinking about a coat colour protectant.  Fed on a daily basis, coat conditioners and protectants ensure you have a glossy coat for your FIRST and last show of the season.  Nu Image and Nu Image Dark Horse have been used by show men for years with incredible success.

Hoof Conditioners

The common phrase “no hoof no horse” couldn’t be more true with the upcoming muddy season we are about to experience.  Abscesses won’t be uncommon and getting the healthiest hoof possible will put you help ensure you don’t have lay up time this spring.  Grand Meadows Grand Hoof is one of the top hoof supplements in it’s class, and with a pelleted form, has incredible palatability.

Maya and Lumiere – another fantastic season in Florida

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Aside from the obvious awesomeness at being in a southern state to endure what seems to be worst winter in many years, Maya Markowski and Lumiere are using their time wisely to chalk up some scores up for Canadians in the dressage ring.

After several great finishes in the Global ring, Maya and Lumiere were selected to 2014 Canada Team 2 for the CDIO Nations Cup, February 19-23 in Wellington.

Out of the 9 teams participating Canada Team 2 placed a solid 5th with a combined score of 400.632, less than 14 points behind Canada Team 1 who placed 2nd and 23 points behind Team USA placing first.

The pair, who are sponsored by The Figure Seven, will continue to train at Stillpoint farm with some of the worlds top dressage riders until the Canadian winter decides to let up – maybe we’ll see you in July Maya!

Keep making us proud!

 

Supplement Marketing – Buyer Beware

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The other day I had a few minutes while visiting a local equine supply store, so I thought I would browse the supplement isle.  It never hurts to see what everyone else is selling, find a few new products, and make sure our pricing is competitive.

On a large display along the back, I came across a fairly popular supplement line, and noticed they had some new labelling and a few names I hadn’t heard of yet.  Checking out the labels, I was quite impressed.  Now, had I been a regular customer looking for a good deal, I probably would have fell hook line and sinker for their pretty label claims on value for the product.

On the top of the 1 kg (1000g) pail I picked up – which ended up being a respiratory aid – it said “100 day supply” and “$0.57 per day!”

At first I thought Wow, great deal.  I need to check this out!

I turned to the side label which read:

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So, there is a 10g scoop enclosed.  If a horse was fed 1 scoop per day, this would indeed be a 100 day supply, and cost $0.57/day.  However, nowhere do I see a single scoop dosage in the feeding directions.

Assuming the average horse would be in the 1000lb range, we are talking 3 scoops per day.  Well that changes things!  Now this $57.00 pail becomes a 33 day supply, at $1.71 per day.

Only feeding an 850lb horse?  That makes it a 50 day supply for $1.14 per day.

Unfortunately, this deception was a common thread throughout the newer supplements in the same line.  Advertising that the container would last so many days, and cost x amount per day, but those figures didn’t coincide with the feeding directions on the side.

I suppose nothing is free of the dishonesty that comes with marketers trying to make a buck, so like everything else, it’s up to the consumer to be aware of what they are buying, check and double check.

Here at The Figure Seven, we inform our customers what the exact dosage is they are purchasing, and the exact price per day they pay for that dosage.  30 days lasts 30 days, no gimmicks, no false marketing.

To get your exact dose at a precise price, no hidden directions, visit us at The Figure Seven

 

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